The Wire

Thousands of subscription prices tracked and analyzed by pricing nerds who definitely think about this stuff too much — here are the insights that matter to your business.

Posts tagged "pricing strategy"

Showing 1-2of 2 articles

March 3, 2026

15 min read

The Ladder and the Fortress: When D2C Subscriptions Should Add Price Points — and When They Shouldn't

Netflix added a cheaper tier and doubled ad revenue. Ferrari caps production and prints 27% EBIT margins. A framework for when subscription businesses should expand pricing versus hold the line.

pricing strategysubscription

September 30, 2025

12 min read

The Growth vs Revenue Playbook: How Global Companies Use Pricing to Win Different Markets

Spotify charges $1.43 in India and $10.99 in the US. Netflix optimizes for revenue in mature markets and growth in emerging ones. Discover the strategic framework behind geographic pricing decisions.

geographic pricingpricing strategy