Thousands of subscription prices tracked and analyzed by pricing nerds who definitely think about this stuff too much — here are the insights that matter to your business.
Netflix added a cheaper tier and doubled ad revenue. Ferrari caps production and prints 27% EBIT margins. A framework for when subscription businesses should expand pricing versus hold the line.
Spotify transformed from losses to €1.4B profit through sophisticated region-specific pricing. Analysis of how the streaming giant adjusted prices across 13 countries from 2022-2025.
Spotify charges $1.43 in India and $10.99 in the US. Netflix optimizes for revenue in mature markets and growth in emerging ones. Discover the strategic framework behind geographic pricing decisions.